VALENTINO BEAUTY IS FINALLY HERE
DENIZ AKKAYA
Following the initial announcement in April and broad industry expectation, Valentino finally launched its luxury new makeup collection last week.
“Beauty is directly connected with the intensity of our emotions,” Valentino creative director Pierpaolo Piccioli said in a press release of the launch. “The more we are connected to our true self, the more it shows and glows on the outside. Valentino beauty is for the dreamers,” he says. The centrepiece of the collection is the Rosso Valentino lipstick series with 50 different colors covering the brand’s reds, pinks, nudes, plums, corals, oranges. This series has two textures: velvety matte and satin. Filling cartridges of 15 out of 50 colors will also be on sale. With this sustainable move, the brand demonstrates Valentino’s commitment to the future of the planet and future generations. The brand’s foundation line consists of 40 different shades. The brand developed this range as a result of “extensive research on the skin tones of 5,000 women in eight countries from every continent.”
Another standout item from the collection is “Go-Clutch,” an accessory-makeup hybrid designed by Piccioli. The mini red rectangular clutch, which is smaller than an iPhone and can hold powder and a mini lipstick (replaceable or refillable), first appeared at the Valentino Spring 2017 fashion show. This piece, also priced at $235, is the most expensive piece of the collection.
The collection is rather extensive for a debut; in addition to the aforementioned products, there are also eight mini lipsticks, three dual-ended eyeliners, three hybrid brow fillers (pencil, spoolie and liquid ink-tip), eight eye shadow palettes, 12 powder pigments that can be used as eye shadow or blush, a black mascara, two liquid highlighters, five cushion compact highlighters, five powders, a bronzer, a multi-purpose loose glitter and four pressed eye glitters.
Pre-order for Valentino Beauty will begin on June 1 in the U.S., with international roll-out through the summer.
