TIKTOK’S SUSTAINABLE FASHION QUEENS
DENIZ AKKAYA
TikTok doesn’t only offer fun dance challenges. It also hosts a large community of eco-friendly fashion creators doing their best to promote sustainability among over 1 billion users.
The fashion industry is one of the largest polluters globally and responsible for massive amounts of greenhouse gas emissions, waste, and pollution. Luckily, TikTok is a good source of inspiration for all things related to sustainable fashion, responsible shopping, green living, Zero Waste, recycling, and more.
As a conscious consumer, you can follow these TikTok influencers that share styling tips and tricks to both look good and protect the planet at the same time.
You will find recommendations for dressing sustainably, conscious closet hauls, decluttering techniques, thrifting guides, and the best ethical fashion brands to support.
JAZMINE ROGERS, @THATCURLYTOPP
Jazmine Rogers’ feed is full of sustainability-focused small brands and second-hand clothing. Rogers’ infectious energy and smile make learning about sustainability a much more enjoyable experience. Also, if you are afraid of dressing up colorfully, you should definitely check out Jazmine’s profile!
MUSE JUAREZ, @FOREVERURMUSE
Muse is a professional stylist and content creator. The most striking content in her profile consists of DIY videos on how to achieve high fashion aesthetics for a lot less. Out of all the social media mediums she’s on, TikTok is her best work as of yet. Muse’s vision on TikTok is to help people get into the fashion world with the DIY and ‘upcycle’ projects. Muse believes that fashion should be accessible to all and not revolve around a particular social class.
LILY FANG, @IMPERFECTIDEALIST
Imperfect Idealist began as a fashion blog in 2010, A former fashion blogger, 24-year-old Lily Fang started focusing on sustainability when she learned how overconsumption and mass production negatively impact the planet and people. Follow along for thoughtful takes on the problem with thrift hauls, tips on how to spot greenwashing, and information on the sustainability stats of various popular brands.
CINDY LIU, @_CINDYLIU
Harvard student Cindy, shares sustainable tips and tricks along with diy projects that you can easily do at home. Her content is literally a fresh breath of air.
GABBY SAGE MASUDA AMBATA, @GABRIELASAGE
Gabby’s content is mostly about thrifting and she gives some real good sustainability tips. You should definitely check this profile out!
