LIZZO’S YITTY IS HERE TO CHANGE THE SHAPEWEAR GAME
DENIZ AKKAYA
“A welcome letter to everybody.”
Another day another celebrity brand we are all for it! The latest celebrity that decided to go on a business venture is no other than singing superstar Lizzo. Sharing the exciting news last week on Instagram, the singer announced her brand new shapewear label “YITTY” with a pic of some fabulous derrières. Here’s everything we know so far…
Lizzo described the brand as “This is a love letter to my big grrrls, and a welcome letter to Every Body. This is not an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard. I love y’all—”
The shapewear industry became a very lucrative business, especially after the launch of Kim Kardashian’s brand Skims. Also, in 2021, Forbes reported that Spanx had been valued at a whopping $1.2 billion, propelling founder Sara Blakely to billionaire status once again.
The collection is set to launch on April, 12th 2022. There’s the option to sign up to the waiting list, too.
