Y2K IS BACK!

DENIZ AKKAYA

Grab your baguette bags everyone, we’re going on a journey into the past!

Britney Spears and Justin Timberlake’s hard-to-scrape from memory head-to-toe denim look, Paris Hilton’s velvet Juicy Couture tracksuits in every imaginable colour, low-waisted jeans, baguette bags: welcome to the iconic 2000s!

Every few years, fashion trends bring some of the beloved pieces from past decades back into our lives. The “new” Y2K trend is exactly that: the re-emergence of clothing trends and aesthetics from late 90s-early 2000s. People often think that Y2K fashion reflects trends between years 2000-2010. Although this is partly true, Y2K is much more than that. The Y2K aesthetic emerged in the last years of the 1990s, when people both feared and eagerly awaited the rise of technology. For many people, the year 2000 meant the beginning of a whole new era, and for some even the end of the world. Therefore, the culture of the late 1990s was shaped by luxury consumerism and futuristic trends.

The cyclical nature of fashion trends shows that fashion inspiration from past decades always reappears in today’s trends. Famous street fashion and catwalk trends from the 70s to the 80s and 90s have inspired everyone to this day. And now we’re making a great return to the late ‘ 90s and early 2000s!

Perhaps we owe the return of Y2K fashions to our longing for the past in this period when we are closed at our homes and away from our loved ones. So at the heart of this trend and all the trends that are making a comeback is nostalgia. Consider some of the classic pieces in your wardrobe as a child: Butterfly hair clips, rubber sandals, bandanas, button-up cardigans, shirts and sweaters! These are just a few of the pieces that came back into our lives with this trend and reminded us of the good old times …

Britney Spears and Justin Timberlake, who attended the 2001 American Music Awards with the most iconic outfits ever, took the denim on denim trend to a whole new level. As for denim, high-waisted jeans have dominated the past decade. And now, we go back 20 years and show off our low-waist jeans and belly piercings! From hairclips to strapless tops, low-waisted pants and platform shoes, the most beloved fashion trends of the decade have taken their place in our 2020 wardrobes.

It’s obvious that fashion designers like to take some inspiration from the looks of the past decades. But there is an interesting irony here: fashion that has always been interested in new trends now consists of recreating the looks of the past. Fashion trends, like time, comes and goes. Even the Juicy Couture velvet tracksuits, once an iconic piece worn by Paris Hilton and a symbol of the 2000s, have made an incredible comeback, and it doesn’t seem to be going away anytime soon.

The baguette bag, originally designed by Silvia Fendi, was an essential part of the 2000s. Twenty years later, from ready-to-wear to luxury fashion houses, all brands worshiped baguette bags. Bella Hadid, whose interpretation of the Y2K style, we couldn’t get enough of for a long time, played a huge role in the comeback of the baguette bag this year. Baguette bags, which have become indispensable for 2020, offer both a fun nostalgic experience and an elegance that adapts to every look.

Bandanas, tiny glasses, tiny bags, bead necklaces, butterfly clips and, of course, low-waist jeans; here’s a simple way to heal from the trauma of 2020!