THE ULTIMATE Y2K COMEBACK: ED HARDY X SIBERIA HILLS
DENIZ AKKAYA
After months of teasing, “Ed Hardy by Siberia Hills” collection will be released in 10 days.
Connected by an art sensibility and irreverence towards societal norms, the special range sees the Los Angeles-based label reimagine the iconic brand that captivated the early 2000s.
Y2K trends are so popular that sometimes it’s hard to remember what year we are in. The Ed Hardy by Siberia Hills collection brings back tattoo artist Ed Hardy’s legendary signature tattoo artwork on signature hoodies, tees and denim pieces while introducing new styles.
New offerings include a mesh long sleeve teeshirt, mesh dress, two-piece swimsuit, bag and boots, also marking Siberia Hills’ formal introduction into dedicated womenswear. Inspired by early 2000s imagery associated with Ed Hardy, the collection is highlighted through a lookbook starring Alana Champion, Iris Law, Raven Tracey and Marquel Williams, shot by Alana O’Herlihy.
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