Gucci x Adidas

SPORTSWEAR MEETS HIGH FASHION: GUCCI x ADIDAS

DENIZ AKKAYA

The worlds of sportswear and luxury combine in this latest high-low collaboration, unveiled during Milan Fashion Week…

After months of speculations, the Italian Maison confirmed that it’s releasing another collaboration, but with a sportswear mammoth instead of another luxury house. During Milan Fashion Week, models strut down the runway in the brand’s FW22 collection – titled Exquisite Gucci – featuring the house’s signature pieces fused with the DNA of Adidas.

“I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion,” said Alessandro Michele in a press statement. “A sacred power that radiates from the surface of the fabrics. And there I work, on this tactile surface, through cross-references, alterations, loopholes and grafts. Juxtaposing worlds and meanings. Altering the stability of perception. Manipulating and magnifying the existing. Through these interventions, I celebrate the clothes as real optical labs: magical machines that can give birth to fairy tales of metamorphosis and re-enchantment.”