PRIDE 2022: WHICH BRANDS ARE CELEBRATING
Warning: This article does not contain any queerbating!
Today (1 June) officially marks the start of Pride Month, and many big brands have released Pride clothing collections. Over the past couple of years, big name brands have started to release clothing collections, often covered in rainbow colours.
To become better allies, a number of brands have collaborated with LGBTQ+ artists for their collections and campaigns while others highlighted exactly how much they’ll be donating to LGBTQ+ charities or how much of the proceeds will go to charity.
For Pride 2022 Dr. Martens, Levi’s, Calvin Klein, Diesel, Converse and Adidas have released collections for Pride Month and they’ve teamed up with organisations including InterPride, GLSEN and LGBT Foundation, as well as queer stars, Gus Kenwrothy and Ms. Kylie Sonique Love for the campaigns.
Below we’ve compiled a list of big name brands that are celebrating Pride 2022, and most importantly where they’re donating to.
Adidas has teamed up with Australian, queer artist Kris Andrew Small, who has created designs for the sport brand’s Pride collection. The Love Unites range includes Pride versions of classic Adidas shoes as well as a full apparel range, with overalls, t-shirts, hoodies, slides and more.
The brand has also confirmed continued partnerships with Athlete Ally, which is focused on ending homophobia and transphobia in sport and Stonewall UK.
Dr. Martens has reimagined one of its classic silhouettes for its 2022 Pride collection. As part of their Pride campaign, Dr. Martens has confirmed it is pledging to donate €200,000 to charities around the world.
The popular Converse Pride collection doesn’t disappoint for 2022, with Chuck Taylor All Star, Chuck 70 and One Star sneakers alongside apparel and headwear. To mark Pride all-year round, Converse confirms its support of the transformative work of community partners through annual grants to develop safe spaces for LGBTQ+ youth.
These partners include It Gets Better Project, The Ali Forney Center, Skate Like A Girl, Theater Offensive, Out Metrowest, BAGLY (the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth), and Las Fotas Project.
Levi’s Pride collection is designed to be both genderless and size inclusive, with the collection ranging from XXS to XXXL. It includes two firsts – the Denim Corset, made from Levi’s denim alongside a lace-up back, and the Pride Skirt, which fits like a kilt. Other highlights include jeans, a denim jacket, t-shirts, tanktop and accessories such as a head scarf, crossbody bag and charm bracelets. In support of the collection, Levi’s is making an annual $100,000 donation to OutRightAction International.
Diesel has released a Pride collection celebrating Tom of Finland’s iconic homoerotic artwork. The capsule collection features artwork selected from the Tom of Finland Foundation’s catalogue on gender neutral pieces. This includes his recognisable designs of leather daddies with bulges printed on t-shirts, tote bags, shorts and shirts, as well as a jockstrap.
The popular footwear brand is releasing a line of colorful items including sandals, slippers, shorts, shirts, and jackets adorned with various pride flags. Ugg will also donate $125,000 to The Trevor Project in honor of Pride month and the new collection.