Prada presents “Role Play”, an exhibition project organized with the support of Fondazione Prada and curated by Melissa Harris, exploring notions of the search, projection, and invention of possible alternative and idealized identities.

The fifth floor of the iconic building designed by Herzog & de Meuron hosts a second version of the show on view at Osservatorio Fondazione Prada in Milan (on view from 19 February to 27 June 2022) including photographic, video and audio works by international artists Juno Calypso, Beatrice Marchi, Haruka Sakaguchi and Griselda San Martin, Tomoko Sawada, and Bogosi Sekhukhuni, in a light installation project conceived by the creative agency Random Studio.

Role-playing, the creation of alter-egos, and the proliferation of self are possible strategies that the artists in the exhibition employ to investigate and understand each individual’s essence and persona. As Melissa Harris points out, “An alter ego, persona, or avatar may be aspirational; it may relate to one’s personal and cultural history and sense of otherness; it may be a form of activism, or a means of maneuvering through entrenched, even polarized positions, toward empathy: putting oneself in another’s shoes”.

The exhibit also features Juno Calypso’s eerie performance piece about femininity. The photographer posed as a travel writer and landed in an underground mansion in Vegas. Calypso is a multimedia artist that began taking pictures of herself as her alter ego, Joyce, while studying photography. She disguised herself in real life by posing as a travel writer, which gave her access to stunning locations like a mansion built underneath Las Vegas in the ’70s. Her piece, A Clone of Your Own, was created as a self-portrait of Joyce, modeled as a performance piece about femininity.

View the full “Role Play” exhibit from March 11 to June 20 at Prada Aoyama Tokyo.

5-2-6 Minami Aoyama, Minato-ku, Tokyo

Monday to Sunday: 11am – 8pm