MAX MARA RESORT 2022: LOCAL COLOR

DENIZ AKKAYA

To celebrate the launch of Resort 2022 ‘Local Color’, Max Mara invites you to a location steeped in the codes of Italian elegance and the golden age of glamorous travel. The island of Ischia, playground of fashionable society since the 1950’s, is nestled in the Gulf of Naples.

Travel: we haven’t done much of it recently, but we’ve been reading about it, and dreaming about it. Contrasting sharply with our own frantic pre-pandemic itineraries, Truman Capote’s ‘Local Color’ evokes the golden age of travel.

Staged at the Hotel Mezzatorre, this is a place that recalls the romance of a time when travel was the pursuit of the jet setting leisured classes whose seasonal voyages around the world created a map of timeless sophistication. At the heart of this group was a posse of women so impossibly stylish that tales of their shopping trips, parties and fashionable escapades inspired the narrative genius of the writer Truman Capote. His ‘Swans’, as he called them, lead lives of glamour in the pursuit of perfection. His book, ‘Local Color’, after which the collection is named, includes an essay inspired by the four months he spent on Ischia and depicts a world where people had time to savour travel experiences as one of life’s great pleasures.

With this collection, Max Mara looks to a new generation of swans: working women with complex yet equally glamorous lives. Local Color is dedicated to go anywhere elegance. The film of the show will be directed by Ginevra Elkann. The talented movie director whose debut, ‘Magari’, was released in 2019, studied at the London Film School and has worked with Bernardo Bertolucci and Anthony Minghella. To complete this elegant circle she is also the granddaughter of Marella Agnelli, one of the Capote’s Swans.

Max Mara pictures days filled with expeditions to hunt down coveted artisanal footwear and straw baskets, ‘spaghettatas’ on board the yachts of industrial magnates, and nights spent rocking and rolling with the great and good in off-duty mode. Mid-century silhouettes are reworked with sportswear overtones for a collection with contemporary, go-anywhere elegance. The new silhouette revolves around a skirt that gathers just below the waist. Wear it with or without leggings, and an espadrille-sandal hybrid. The same gathered motif appears on the back of a snappy suit, a pull-on dress and a sporty spolverino. Max Mara’s iconic 101801 is reanimated in a tecno-luxe jersey that’s perfect for the change of season and emerges unscathed from the ignomy of being bundled into an overhead locker. Max Mara presents a series of artfully clashing patterns in the cheery blush-to-pink- to-scarlet spectrum of the geraniums that cascade down the sunny facade of the Plaza Athénée. They are very similar to the ones that grow in Ischia, where Truman Capote spent the happy four months that he described in ‘Local Color’. Like the geranium, Max Mara works happily in both locations and anywhere in between.

The film of the show is directed by Ginevra Elkann. The talented director, whose debut film ‘Magari’ was released in 2019, studied at the London Film School and has worked with Bernardo Bertolucci and Anthony Minghella.

https://www.youtube.com/watch?v=QbVNXsSEPfw