BOTTEGA VENETA SALON 01

DENIZ AKKAYA

Surprising everyone by deleting all social media accounts, the Italian brand introduced the Salon 01 campaign.

Italian fashion brand Bottega Veneta tapped British actress, singer, composer and playwright Sheila Atim, famous German conceptual artist Rosemarie Trockel, models Nora Svenson, Ottawa Kwami, Emil Schueler and Andrea Risso for their Salon 01 Spring campaign, shot by the famous photographer Tyrone Lebon.

Trockel and Sheila are familiar faces the brand likes to work with. For the Salon 01 show, Trockel created a photo book called “The Importance of Wearing Clothes”, book of photographs and reflections on clothing, style and coming of age.

The book Lee sent to the press and industry members before the screening of the Salon 01 show film in mid-December consisted of series of imagery and creative inspirations.


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