{"id":7290,"date":"2020-11-29T17:45:08","date_gmt":"2020-11-29T14:45:08","guid":{"rendered":"https:\/\/drycleanonlymagazine.com\/beta\/?p=7290"},"modified":"2020-11-29T19:35:57","modified_gmt":"2020-11-29T16:35:57","slug":"markalarin-tiktok-becerileri","status":"publish","type":"post","link":"https:\/\/drycleanonlymagazine.com\/beta\/all\/markalarin-tiktok-becerileri\/","title":{"rendered":"MARKALARIN TIKTOK BECER\u0130LER\u0130"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1135\" height=\"609\" src=\"https:\/\/drycleanonlymagazine.com\/beta\/wp-content\/uploads\/DCO-BUYUK-GORSEL8.gif\" alt=\"\" class=\"wp-image-7291\"\/><figcaption>Foto\u011fraf: Gucci<\/figcaption><\/figure><\/div>\n\n\n\n<h2>MARKALARIN TIKTOK BECER\u0130LER\u0130<\/h2>\n\n\n\n<p><strong>DEN\u0130Z AKKAYA<\/strong><\/p>\n\n\n\n<p>Eskiden gelece\u011fe d\u00f6n\u00fck stratejiler geli\u015ftirebilen markalar g\u00fcn\u00fcm\u00fczde ancak trendlere uyum sa\u011flayabiliyor. Yeni nesil t\u00fcketicilerin kalbine giden yolun, sonunda TikTok\u2019tan ge\u00e7ti\u011fini anlayan markalar uygulamada pop\u00fclerlik yar\u0131\u015f\u0131na girdi. Prada\u2019dan Fashion Nova\u2019ya kadar y\u00fczlerce marka TikTok\u2019un g\u00fcc\u00fcnden yararlanmaya \u00e7al\u0131\u015f\u0131yor; ancak kim do\u011fru, kim yanl\u0131\u015f yap\u0131yor?<\/p>\n\n\n\n<p>Instagram hesaplar\u0131nda milyonlarla bulu\u015fan l\u00fcks markalar\u0131n TikTok\u2019ta ayn\u0131 ba\u015far\u0131y\u0131 yakalayamad\u0131klar\u0131n\u0131 g\u00f6r\u00fcyoruz. Uygulamaya may\u0131s ay\u0131nda kat\u0131lan Givenchy, Instagram\u2019da 14,1 milyon takip\u00e7iye sahipken, TikTok\u2019ta yaln\u0131zca 4738 takip\u00e7iye sahip. MiuMiu da Instagram\u2019da 7,6 milyon, TikTok\u2019ta ise yaln\u0131zca 12.000 takip\u00e7iye sahip olarak Instagram\u2019daki ba\u015far\u0131s\u0131n\u0131 TikTok\u2019a ta\u015f\u0131yamayan markalar aras\u0131nda yerini al\u0131yor. MiuMiu ve Givenchy\u2019nin hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 payla\u015fan markalar aras\u0131nda Burberry, Marc Jacobs ve Prada yer al\u0131yor. Prada uygulamada 160.000 takip\u00e7i ile, takip\u00e7i say\u0131s\u0131 en y\u00fcksek markalardan biri olsa da i\u00e7eriklerindeki yorum say\u0131s\u0131, Instagram sayfalar\u0131na k\u0131yasla, yok denecek kadar az<a>.<\/a> L\u00fcks markalar\u0131n TikTok&#8217;taki aktif t\u00fcketici kitlesini hen\u00fcz tan\u0131yamamas\u0131n\u0131n temel nedeni: y\u00fcksek kaliteli reklam videolar\u0131n\u0131n gen\u00e7lerin do\u011fal ve d\u00fczenlenmemi\u015f videolar\u0131n\u0131n aras\u0131nda bir sanat eseri gibi durmas\u0131d\u0131r. TikTok, d\u00fc\u015f\u00fck kaliteli videolar\u0131yla samimi ve rahat hissettiren bir platform. L\u00fcks markalar estetik olarak harika i\u00e7erikler \u00fcretiyor evet, ama gen\u00e7 TikTok kullan\u0131c\u0131lar\u0131 sadece g\u00f6r\u00fclmek ve g\u00fclmek istiyor.<\/p>\n\n\n\n<p>21 ya\u015f\u0131ndaki Morgan Presley&#8217;nin, bir Gucci modeli gibi g\u00f6z\u00fckmenin ad\u0131m ad\u0131m talimatlar\u0131n\u0131 verdi\u011fi TikTok videosu viral olunca kullan\u0131c\u0131lar Presley&#8217;nin yaratt\u0131\u011f\u0131 &#8220;nas\u0131l Gucci modeli gibi giyinilir&#8221; sesini kullanarak kendi videolar\u0131n\u0131 \u00e7ekmeye ba\u015flad\u0131. <\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@orynbassaranel\/video\/6866328180647578881\" data-video-id=\"6866328180647578881\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@orynbassaranel\" href=\"https:\/\/www.tiktok.com\/@orynbassaranel\">@orynbassaranel<\/a> <p>\u0425\u043e\u0442\u0435\u043b\u0438 \u0431\u044b \u0441\u0442\u0430\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u044c\u044e <a title=\"gucci?\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gucci?\">#gucci?<\/a> \u041a\u0430\u043a \u0434\u0443\u043c\u0430\u0435\u0442\u0435, \u0443 \u043c\u0435\u043d\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c? \ud83e\udd14 <a title=\"guccimodel\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guccimodel\">#guccimodel<\/a> <a title=\"guccimodelchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guccimodelchallenge\">#guccimodelchallenge<\/a><\/p> <a target=\"_blank\" title=\"\u266c Gucci model be like - Anel Orynbassar\" href=\"https:\/\/www.tiktok.com\/music\/Gucci-model-be-like-6866328559581956865\">\u266c Gucci model be like &#8211; Anel Orynbassar<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@dxvidkim\/video\/6871761982777871622\" data-video-id=\"6871761982777871622\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@dxvidkim\" href=\"https:\/\/www.tiktok.com\/@dxvidkim\">@dxvidkim<\/a> <p>it\u2019s the standing like lil uzi for me <a title=\"guccimodelchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guccimodelchallenge\">#guccimodelchallenge<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\">#fyp<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Gucci\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6870262991619721986\">\u266c original sound &#8211; Gucci<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@aureareadykids\/video\/6873241061662166278\" data-video-id=\"6873241061662166278\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@aureareadykids\" href=\"https:\/\/www.tiktok.com\/@aureareadykids\">@aureareadykids<\/a> <p>Hey @gucci  if ur seeing this&#8230; hi \ud83d\ude0f<a title=\"guccimodelchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guccimodelchallenge\">#guccimodelchallenge<\/a> <a title=\"tiktokfashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokfashion\">#tiktokfashion<\/a> <a title=\"tiktokfashionmonth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokfashionmonth\">#tiktokfashionmonth<\/a>  ib: @morganpresleyxo<\/p> <a target=\"_blank\" title=\"\u266c original sound - Gucci\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6870381044189776642\">\u266c original sound &#8211; Gucci<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Bu pop\u00fclerlikten faydalanmak isteyen Gucci de k\u0131sa bir s\u00fcre sonra kullan\u0131c\u0131lar\u0131n videolar\u0131n\u0131 #guccimodelchallenge etiketi alt\u0131nda yeniden yay\u0131nlayarak hi\u00e7 beklenmedik bir \u015fekilde uygulamada h\u0131zla pop\u00fclerlik kazand\u0131. Markan\u0131n daha \u00f6nce \u00fcr\u00fcn lansman\u0131 ve defilesini tan\u0131tmak i\u00e7in yaratt\u0131\u011f\u0131 #GucciTenis1997 ve #GucciFW20 etiketleri 2 milyon g\u00f6r\u00fcnt\u00fclenmeyi bile ge\u00e7ememi\u015fken #guccimodelchallenge etiketi neredeyse 50 milyon g\u00f6r\u00fcnt\u00fclenme ald\u0131! Yani Gucci ba\u015far\u0131y\u0131, h\u0131zl\u0131 giyim markalar\u0131n\u0131n izinde, gen\u00e7 t\u00fcketicilerin kendi i\u00e7eriklerini yaratmalar\u0131n\u0131 sa\u011flayarak yakalad\u0131!<\/p>\n\n\n\n<p>H\u0131zl\u0131 giyim markalar\u0131 ise, kitle odakl\u0131 i\u00e7erikleriyle, uygulamada l\u00fcks markalar\u0131n \u00f6n\u00fcne ge\u00e7meyi ba\u015fard\u0131. Fashion Nova, Pretty Little Things ve Shein\u2019in milyonlar\u0131 a\u015fan takip\u00e7i, g\u00f6r\u00fcnt\u00fclenme ve be\u011feni say\u0131lar\u0131, markalar\u0131n sat\u0131\u015flar\u0131na da yans\u0131d\u0131. H\u0131zl\u0131 giyim markalar\u0131, TikTok kullan\u0131c\u0131lar\u0131na kaliteli \u00e7ekilmi\u015f reklamlar yerine, yarat\u0131c\u0131 olabilecekleri sesler, filtreler ve challengelar vererek izleyenlerin g\u00f6nl\u00fcn\u00fc fethetmeyi ba\u015fard\u0131lar!<\/p>\n\n\n\n<p><em>Kapak foto\u011fraf\u0131: Gucci<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markalar\u0131n hedef kitlelerine ula\u015fma \u015fekilleri, Z ve milenyum ku\u015faklar\u0131n\u0131n tercihlerine g\u00f6re evrilmeye devam ediyor&#8230;<\/p>\n","protected":false},"author":14,"featured_media":6656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,41,345],"tags":[665,423,664,620],"_links":{"self":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7290"}],"collection":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/comments?post=7290"}],"version-history":[{"count":5,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7290\/revisions"}],"predecessor-version":[{"id":7515,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7290\/revisions\/7515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media\/6656"}],"wp:attachment":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media?parent=7290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/categories?post=7290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/tags?post=7290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}