{"id":7277,"date":"2020-11-29T16:27:10","date_gmt":"2020-11-29T13:27:10","guid":{"rendered":"https:\/\/drycleanonlymagazine.com\/beta\/?p=7277"},"modified":"2020-12-01T11:24:40","modified_gmt":"2020-12-01T08:24:40","slug":"influencers-out-skinfluencers-in","status":"publish","type":"post","link":"https:\/\/drycleanonlymagazine.com\/beta\/uncategorized-en\/influencers-out-skinfluencers-in\/","title":{"rendered":"INFLUENCERS OUT SKINFLUENCERS IN"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1123\" height=\"603\" src=\"https:\/\/drycleanonlymagazine.com\/beta\/wp-content\/uploads\/DCO-BUYUK-GORSEL7-1.gif\" alt=\"\" class=\"wp-image-7279\"\/><figcaption>Imagery via J.C. Dombrowski &amp; Hyram Yarbro<\/figcaption><\/figure><\/div>\n\n\n\n<h2><strong>INFLUENCERS OUT SKINFLUENCERS IN<\/strong><\/h2>\n\n\n\n<p><strong>DENIZ AKKAYA<\/strong><\/p>\n\n\n\n<h4>With the rise of skinfluencers, TikTok became the number one dermatologist of Gen Z. Welcome to SkinTok!<\/h4>\n\n\n\n<p>TikTok isn\u2019t just a platform that has viral dance trends lead by Charli D\u2019Amelio but also has dozens of sub-cultures like SkinTok and Gen Z looks for answers to all their skin care questions within SkinTok and skinfluencers. Consisting of Dermatologists, aestheticians and skincare enthusiasts, skinfluencers has quite a loyal audience on TikTok. #Skincare has 11 billion and the youth\u2019s common problem #acne has 2,5 billion views!<\/p>\n\n\n\n<p>Skinfluencers has a big audience on the platform and they have the power to decide brands\u2019 destinies! Popular skinfluencer Hyram Yarbro who duets with people showing their skincare routines proved that skinfluencers can actually affect the sales. After Hyram dueted Kaelyn White\u2019s video, using the Peace Out Skincare\u2019s blackhead nose patches, the sales of the brand quadrupled in 24 hours!<\/p>\n\n\n\n<figure class=\"wp-block-embed-tiktok aligncenter wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@skincarebyhyram\/video\/6836526830854393094\" data-video-id=\"6836526830854393094\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@skincarebyhyram\" href=\"https:\/\/www.tiktok.com\/@skincarebyhyram\">@skincarebyhyram<\/a> <p>SO satisfying! I love these things \ud83d\ude0d <a title=\"duet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet\">#duet<\/a> with @kaelynwhitee <a title=\"skincarebyhyram\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincarebyhyram\">#skincarebyhyram<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare\">#skincare<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - kae\ud83e\udd8b\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6836131371015080710\">\u266c original sound &#8211; kae\ud83e\udd8b<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>When it comes to skincare, Gen Z\u2019s choices aren\u2019t made by the brand\u2019s name or the label of a product but at the same time by being a cruelty free, vegan and environmental-friendly. This generation prefers affordable brands like CeraVe and The Ordinary which TikTok\u2019s favourite skinfluencers recommend instead of nice-packaged, expensive face cream from Sephora. However, we face an issue here. Everyone has different skin type and we can\u2019t expect a skinfluencer\u2019s miracle worker product make the same effect on everybody. Though skinfluencers mention their recommendations are their personal view on all their videos, people still try these low-budgeted skincare routines and expect miracles.<\/p>\n\n\n\n<p>Skinfluencers entered our lives during quarantine. Consequently, in this period where everyon listened themselves and their bodies, the interest in skincare has increased greatly. Only having 100.000 followers in March, Skincare by Hyram has more than 6 million now! If you want to be a content creator in beauty industry, it looks like TikTok is a correct place to start.<\/p>\n\n\n\n<p>Just like fashion and sports categories, in skincare -one of the most popular categories on the platform- all content creators aren\u2019t professionals on their areas. In fact, some content creators share potentially damaging \u201cskincare secrets\u201d and ignore professionals\u2019 warnings completely. That\u2019s where good skinfluencers stand out from the bad ones.<\/p>\n\n\n\n<p>We have listed four trusted, doctor-supported skinfluencers for you!<\/p>\n\n\n\n<h5 class=\"has-text-align-center\">@J.C. Dombrowski<\/h5>\n\n\n\n<figure class=\"wp-block-embed-tiktok aligncenter wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jc.dombrowski\/video\/6898496465308601605\" data-video-id=\"6898496465308601605\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@jc.dombrowski\" href=\"https:\/\/www.tiktok.com\/@jc.dombrowski\">@jc.dombrowski<\/a> <p>Did you fall for any of these? <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\">#fyp<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare\">#skincare<\/a> <a title=\"skincaretips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincaretips\">#skincaretips<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\">#foryou<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - J.C. Dombrowski\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6898496502394538758\">\u266c original sound &#8211; J.C. Dombrowski<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Studying marine biology, J.C. shares many info from ocean creatures to how our skin gets older with his 2,5 million followers. We recommend checking J.C.\u2019s most popular content where J.C. comments on skincare brands!<\/p>\n\n\n\n<h5 class=\"has-text-align-center\">@Whatsonvisface<\/h5>\n\n\n\n<figure class=\"wp-block-embed-tiktok aligncenter wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@whatsonvisface\/video\/6898486510874594565\" data-video-id=\"6898486510874594565\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@whatsonvisface\" href=\"https:\/\/www.tiktok.com\/@whatsonvisface\">@whatsonvisface<\/a> <p>for legal reasons, I don\u2019t have an ex. Follow me on IG for 12 giveaways coming up in December <a title=\"tiktokpartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokpartner\">#tiktokpartner<\/a> <a title=\"learnontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/learnontiktok\">#learnontiktok<\/a> <a title=\"skintok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skintok\">#skintok<\/a> <a title=\"skincaretips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincaretips\">#skincaretips<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - whatsonvisface\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6898486550456191749\">\u266c original sound &#8211; whatsonvisface<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Known as \u201cSPF mom\u201d, Vi comments brands unfiltered. Vi analyses the ingredients of famous brands in detail and gets professional recommendations from dermatologists often whilst listing what works and what ingredients are useless.<\/p>\n\n\n\n<h5 class=\"has-text-align-center\">@Katyaniomi<\/h5>\n\n\n\n<figure class=\"wp-block-embed-tiktok aligncenter wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@katyaniomi\/video\/6891751080758152449\" data-video-id=\"6891751080758152449\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@katyaniomi\" href=\"https:\/\/www.tiktok.com\/@katyaniomi\">@katyaniomi<\/a> <p>get rid of your hyperpigmentation for under $15 <a title=\"hyperpigmentation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hyperpigmentation\">#hyperpigmentation<\/a> <a title=\"darkspots\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/darkspots\">#darkspots<\/a> <a title=\"acne\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/acne\">#acne<\/a> <a title=\"poc\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/poc\">#poc<\/a> <a title=\"myrecommendation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/myrecommendation\">#MyRecommendation<\/a><\/p> <a target=\"_blank\" title=\"\u266c Bronze - Clutch\" href=\"https:\/\/www.tiktok.com\/music\/Bronze-6777273049159829506\">\u266c Bronze &#8211; Clutch<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Went viral with the video of trying Hailey Bieber\u2019s lip mask, Katya tests celebrities\u2019 skincare \u201csecrets\u201d and shares if they actually work or not with the followers.<\/p>\n\n\n\n<h5 class=\"has-text-align-center\">@SkincarebyHyram<\/h5>\n\n\n\n<figure class=\"wp-block-embed-tiktok aligncenter wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@skincarebyhyram\/video\/6892924016626109701\" data-video-id=\"6892924016626109701\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@skincarebyhyram\" href=\"https:\/\/www.tiktok.com\/@skincarebyhyram\">@skincarebyhyram<\/a> <p>You\u2019re using this mask wrong! \u261d\ufe0f <a title=\"duet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet\">#duet<\/a> with @duhhitsemily <a title=\"skincarebyhyram\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincarebyhyram\">#skincarebyhyram<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare\">#skincare<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Duhitsemily\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6892206252152113925\">\u266c original sound &#8211; Duhitsemily<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Hyram, with 2,5 million followers, is the most popular skinfluencer on the platform. Also, having a big following audience on YouTube, Hyram collaborates with celebrities like Karlie Kloss and explains skincare products\u2019 ingredients thoroughly. Hyram\u2019s most loved content is the collaborations about skincare routines of other people. With these videos, Hyram gives positive but constructive feedback on random users\u2019 skincare routines.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rise of skinfluencers, TikTok became the number one dermatologist of Gen Z. Welcome to SkinTok!<\/p>\n","protected":false},"author":14,"featured_media":6655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[689,687,373],"tags":[649,616,648,662,620],"_links":{"self":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7277"}],"collection":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/comments?post=7277"}],"version-history":[{"count":3,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7277\/revisions"}],"predecessor-version":[{"id":7705,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7277\/revisions\/7705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media\/6655"}],"wp:attachment":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media?parent=7277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/categories?post=7277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/tags?post=7277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}