{"id":7187,"date":"2020-11-29T12:57:27","date_gmt":"2020-11-29T09:57:27","guid":{"rendered":"https:\/\/drycleanonlymagazine.com\/beta\/?p=7187"},"modified":"2020-11-29T20:35:33","modified_gmt":"2020-11-29T17:35:33","slug":"k-pop-etkisi","status":"publish","type":"post","link":"https:\/\/drycleanonlymagazine.com\/beta\/all\/k-pop-etkisi\/","title":{"rendered":"K-POP ETK\u0130S\u0130"},"content":{"rendered":"\n
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K-POP ETK\u0130S\u0130<\/h2>\n\n\n\n

DEN\u0130Z AKKAYA<\/strong><\/p>\n\n\n\n

G\u00fcney Kore’de do\u011fan K-Pop, bu k\u00fclt\u00fcr\u00fcn modern g\u00fczellik standartlar\u0131n\u0131 ve m\u00fczikal zevklerini yans\u0131tan bir Kore pop m\u00fczi\u011fi tarz\u0131 ve tek gecede \u00fcnlenen viral bir trendden \u00e7ok daha fazlas\u0131d\u0131r. 1950’lerde ortaya \u00e7\u0131kan ve bat\u0131 k\u00fclt\u00fcr\u00fcnden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenen K-Pop, g\u00fcn ge\u00e7tik\u00e7e daha da fazla pop\u00fclerlik kazan\u0131yor. 2012’de Psy’\u0131n Gangnam Style’\u0131 ile d\u00fcnyan\u0131n g\u00fcndemine oturan G\u00fcney Kore 2015’te, yaln\u0131zca K-Pop ve K-Dramalar\u0131n pop\u00fclaritesi nedeniyle de\u011fil, ayn\u0131 zamanda g\u00fczellik end\u00fcstrisini de\u011fi\u015ftiren K-Beauty fenomeninin y\u00fckseli\u015fi nedeniyle de hala ilgi oda\u011f\u0131.<\/p>\n\n\n\n

\u0130nternet ile b\u00fct\u00fcnle\u015fmi\u015f hayatlar ya\u015fayan Gen Z’nin en b\u00fcy\u00fck iki problemi siber zorbal\u0131k ve gelecek kayg\u0131s\u0131. Bu problemler ile tek ba\u015flar\u0131na ba\u015f etmeye \u00e7al\u0131\u015fan g\u00fc\u00e7l\u00fc jenerasyonun yolu, K-Pop ile kesi\u015fiyor. Gen Z’nin K-Pop’u bu kadar sevmesinin nedeni ise \u015fark\u0131lar\u0131n i\u00e7erikleri! En favori gruplardan olan BTS’nin \u015fark\u0131lar\u0131n\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu umut ve kendini sevme hakk\u0131nda. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Yani, bu gruplar de\u011fi\u015fimin g\u00fcc\u00fc gibi iyi \u015feyler hakk\u0131nda \u015fark\u0131lar yaz\u0131yor. Gen Z’nin de i\u015fte tam olarak buna, birilerinin onlar\u0131n yan\u0131nda oldu\u011funu bilmeye ihtiya\u00e7lar\u0131 var. BTS, ATEEZ, StrayKidz, MAMAMOO, Twice, NCT gibi bir\u00e7ok K-Pop grubunun fanlar\u0131 da birbirleriyle b\u00fcy\u00fck bir dayan\u0131\u015fma i\u00e7inde. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki K-pop fanlar\u0131 ge\u00e7ti\u011fimiz aylarda Trump\u2019\u0131n Tulsa mitingini sabote ederek de oy verme ya\u015flar\u0131 geldi\u011finde hangi tarafta olacaklar\u0131n\u0131 net bir \u015fekilde duyurdular! K-pop hayranlar\u0131n\u0131n yo\u011fun ba\u011fl\u0131l\u0131\u011f\u0131 ve \u00e7evrimi\u00e7i \u00f6rg\u00fctlenme yetenekleri Asya’da uzun zamand\u0131r biliniyordu, ancak bu y\u0131l \u00e7evrimi\u00e7i politik aktivizme kat\u0131l\u0131mlar\u0131 ABD’de de olduk\u00e7a dikkat \u00e7ekti. Blackpink’in Blinks ve BTS’nin BTS army (BTS ordusu) adl\u0131 hayranlar\u0131, en sevdikleri gruplar\u0131n, organize sosyal kampanyalarla ABD listelerinde zirveye \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 oldu. \u0130lk olarak G\u00fcney Kore’de \u00e7\u0131kan Blackpink, Billboard Hot 100’de bir numaraya y\u00fckselmesinin ard\u0131ndan d\u00fcnya \u00e7ap\u0131nda \u00fcn kazand\u0131. D\u00fcnyay\u0131 kas\u0131p kavuran bu d\u00f6rt ki\u015filik k\u0131z grubu, 2019’da Coachella’da sahne ald\u0131 ve en son Blackpink: Light up the Sky adl\u0131 Netflix belgesellerini yay\u0131nlad\u0131. Blackpink \u015fu anda 24 saatlik bir s\u00fcre i\u00e7inde YouTube’da en \u00e7ok izlenen video da dahil olmak \u00fczere Youtube’da birden fazla rekora sahip. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

 K-Pop gruplar\u0131n\u0131n etkisini fark eden markalar da pazarlama stratejilerini bu do\u011frultuda planlamaya ba\u015flad\u0131. MAC Cosmetics, ge\u00e7en hafta Lisa takma ad\u0131yla yayg\u0131n olarak bilinen Blackpink \u00fcyesi Lalisa Manoban’\u0131 k\u00fcresel marka el\u00e7isi olarak duyurdu. Facebook, Instagram ve Twitter hesaplar\u0131nda 10 milyondan fazla g\u00f6r\u00fcnt\u00fclenme alarak, markan\u0131n sosyal kanallarda y\u0131l\u0131n en y\u00fcksek performans g\u00f6steren g\u00f6nderilerinden biri oldu. Manoban, markan\u0131n bir y\u00fcz\u00fc olarak hizmet etmenin yan\u0131 s\u0131ra, ileride \u00e7\u0131kacak \u201cinovasyon \u00fcr\u00fcnleri\u201d \u00fczerinde de MAC ile \u00e7al\u0131\u015facak. Blackpink \u00fcyeleri zaten uluslararas\u0131 l\u00fcks markalar\u0131n listesinde uzun s\u00fcredir yer al\u0131yordu. Manoban ayn\u0131 zamanda Eyl\u00fcl ay\u0131nda Celine ve Temmuz ay\u0131nda Bulgari\u2019nin de marka el\u00e7isi olmu\u015ftu. Di\u011fer grup \u00fcyelerinden Ros\u00e9 Saint Laurent’in, Jennie Kim ise Chanel\u2019in k\u00fcresel marka el\u00e7isi oldu. Grubun son \u00fcyesi Jisoo ise, G\u00fcney Kore’deki Dior’un y\u00fcz\u00fc.<\/p>\n\n\n\n

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Foto\u011fraf: YSL<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

K-Pop, K-Pop’ta s\u0131kl\u0131kla g\u00f6rd\u00fc\u011f\u00fcm\u00fcz cinsiyetsiz g\u00fczellik esteti\u011fini yans\u0131tarak, ak\u0131\u015fkan cinsiyet esteti\u011fini de gen\u00e7 nesile empoze ediyor. Bu estetik, di\u011fer \u00fclkelerdeki sosyal g\u00fczellik standartlar\u0131na olduk\u00e7a d\u0131\u015f\u0131nda. \u00d6rne\u011fin K-Pop erkekleri, d\u00fcnyaca kabul edilen “erkeklik” alg\u0131s\u0131ndan \u00e7ok farkl\u0131 olarak, olduk\u00e7a ak\u0131\u015fkand\u0131r. Bu hareketin kitlesel \u00e7ekicili\u011fi de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Z ku\u015fa\u011f\u0131na ba\u011fl\u0131, \u00e7\u00fcnk\u00fc bu ku\u015fak ge\u00e7mi\u015f nesillerden daha a\u00e7\u0131k fikirli ve bireyselli\u011fe de\u011fer veriyor. \u0130nterneti kullanarak b\u00fcy\u00fcyen Z ku\u015fa\u011f\u0131, geli\u015fim d\u00f6nemlerinde bir\u00e7ok farkl\u0131 k\u00fclt\u00fcr ve g\u00f6r\u00fc\u015fe maruz kalmalar\u0131n\u0131n sonucu olarak \u015fimdi; toplumsal tabular\u0131 reddediyor ve di\u011fer jenerasyonlara g\u00f6re daha global ve h\u00fcmanist bir vizyona sahip!<\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

Her y\u00f6n\u00fcyle farkl\u0131 bir jenerasyon olan Gen Z’nin m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131 da olduk\u00e7a farkl\u0131. M\u00fczik ve di\u011fer t\u00fcm end\u00fcstrilerin gelece\u011fi olan bu neslin ilgi alanlar\u0131na ve al\u0131\u015fkanl\u0131klar\u0131na uyum sa\u011flamak da at\u0131lmas\u0131 gereken mant\u0131kl\u0131 bir ad\u0131m gibi g\u00f6r\u00fcn\u00fcyor. Sosyal medya ve yeni teknolojiler sayesinde Gen Z\u2019nin sesini duymamak art\u0131k m\u00fcmk\u00fcn de\u011fil!<\/p>\n\n\n\n

Kapak foto\u011fraf\u0131: CELINE<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K-pop’un k\u00fcresel marka g\u00fcc\u00fc b\u00fct\u00fcn bir jenerasyonun hayata bak\u0131\u015f\u0131n\u0131 etkiliyor!<\/p>\n","protected":false},"author":14,"featured_media":7763,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":[],"categories":[1,346,349,345],"tags":[421,644,645,623,437,622,643],"_links":{"self":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7187"}],"collection":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/comments?post=7187"}],"version-history":[{"count":11,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7187\/revisions"}],"predecessor-version":[{"id":7445,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7187\/revisions\/7445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media\/7763"}],"wp:attachment":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media?parent=7187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/categories?post=7187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/tags?post=7187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}