{"id":7085,"date":"2020-11-28T22:29:47","date_gmt":"2020-11-28T19:29:47","guid":{"rendered":"https:\/\/drycleanonlymagazine.com\/beta\/?p=7085"},"modified":"2020-11-29T19:48:08","modified_gmt":"2020-11-29T16:48:08","slug":"tiktok-etkisi","status":"publish","type":"post","link":"https:\/\/drycleanonlymagazine.com\/beta\/all\/tiktok-etkisi\/","title":{"rendered":"TIKTOK ETK\u0130S\u0130"},"content":{"rendered":"\n
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Foto\u011fraf: Charlie D’Amelio<\/figcaption><\/figure><\/div>\n\n\n\n

TIKTOK ETK\u0130S\u0130<\/h2>\n\n\n\n

DENIZ AKKAYA<\/strong><\/p>\n\n\n\n

Tiktok’un y\u00fckseli\u015fi sadece bir teknoloji \u015firketinin devam eden ba\u015far\u0131 hikayesi de\u011fil. <\/h4>\n\n\n\n

\u00d6nceki nesillerden al\u0131\u015fkanl\u0131klar\u0131 ve e\u011filimleri bak\u0131m\u0131ndan farkl\u0131la\u015fan, sosyal a\u00e7\u0131dan bilin\u00e7li ve dijital olarak se\u00e7ici yeni nesil kullan\u0131c\u0131lar\u0131n da habercisi!<\/p>\n\n\n\n

Bu uygulamay\u0131 anlamak, gelecekte ortaya \u00e7\u0131kacak e\u011filimlerin kaynaklar\u0131n\u0131 \u00f6ng\u00f6rmek i\u00e7in \u00e7ok \u00f6nemli. 2016 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen uygulama, ana \u015firketi Byte Dance’in Musical.ly adl\u0131 uygulamay\u0131 sat\u0131n almas\u0131n\u0131n ard\u0131ndan h\u0131zla b\u00fcy\u00fcd\u00fc. Platform, \u015fu an 800 milyondan fazla aktif kullan\u0131c\u0131ya sahip ve 150’den fazla \u00fclkede 1,5 milyar kez indirildi!<\/p>\n\n\n\n

Peki, TikTok\u2019un fark\u0131 ne?<\/em><\/p>\n\n\n\n

TikTok ve Instagram aras\u0131ndaki en b\u00fcy\u00fck farklardan biri, TikTok’ta kullan\u0131c\u0131lar\u0131n ana sayfalar\u0131n\u0131 takip ettikleri hesaplar de\u011fil, rastgele i\u00e7erikler olu\u015fturuyor. Bu i\u00e7erikler, sizin izledi\u011finiz ve be\u011fendi\u011finiz videolar\u0131 baz alan ancak hen\u00fcz kimsenin tam olarak nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilmedi\u011fi algoritmalar taraf\u0131ndan \u201cSizin \u0130\u00e7in\u201d sayfas\u0131nda sergileniyor. Yani, bu uygulamada sonsuz k\u0131sa video ak\u0131\u015f\u0131yla dolu ki\u015fiselle\u015ftirilmi\u015f bir yay\u0131na sahipsiniz.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Daha az yo\u011funlukta ya\u015f da\u011f\u0131l\u0131m\u0131na sahip Instagram\u2019\u0131n aksine TikTok; daha k\u00fc\u00e7\u00fck bir kullan\u0131c\u0131 yelpazesine sahip, t\u00fcm kullan\u0131c\u0131lar\u0131n\u0131n %66’s\u0131 30 ya\u015f\u0131n alt\u0131nda ve uygulaman\u0131n ayl\u0131k kullan\u0131c\u0131lar\u0131n\u0131n %60’\u0131 16 ile 24 ya\u015f aras\u0131ndad\u0131r. Bunun TikTok i\u00e7in anlam\u0131, i\u00e7eri\u011finin \u00e7ok daha hedefli ve odaklanm\u0131\u015f olmas\u0131d\u0131r. TikTok’u kullanan ki\u015filer ayn\u0131 zamanda i\u00e7eri\u011fini olu\u015fturan ki\u015filerdir. Genel olarak, milenyum ku\u015fa\u011f\u0131 i\u00e7erik t\u00fcketmeyi tercih ederken Z ku\u015fa\u011f\u0131 i\u00e7erik olu\u015fturmay\u0131 tercih ediyor. Yani Facebook ve Instagram\u2019\u0131n aksine TikTok, Z ku\u015fa\u011f\u0131na yarat\u0131c\u0131 olma ve kendini ifade etme f\u0131rsat\u0131 sunuyor. Bu uygulamada kullan\u0131c\u0131lar ba\u015fkalar\u0131n\u0131n g\u00f6rmelerini istedikleri \u015feyleri de\u011fil, kendilerini olduklar\u0131 gibi yans\u0131tacak payla\u015f\u0131mlar yapmay\u0131 tercih ediyor. TikTok’un en ay\u0131rt edici \u00f6zelli\u011finin de bu oldu\u011funu s\u00f6ylemek yanl\u0131\u015f olmaz. Uygulama ise kendisini, \u201cD\u00fcnyan\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131, bilgisini ve de\u011ferli ya\u015fam anlar\u0131n\u0131 do\u011frudan cep telefonundan yakalamak ve payla\u015fmak. TikTok, herkesin bir i\u00e7erik \u00fcreticisi olmas\u0131n\u0131 sa\u011fl\u0131yor ve kullan\u0131c\u0131lar\u0131, tutkular\u0131n\u0131 ve yarat\u0131c\u0131 ifadelerini videolar\u0131 arac\u0131l\u0131\u011f\u0131yla payla\u015fmaya te\u015fvik ediyor\u201d \u015feklinde tan\u0131ml\u0131yor.<\/p>\n\n\n\n

En basit haliyle TikTok, Z ku\u015fa\u011f\u0131n\u0131n kalbini, viral olmay\u0131 “demokratikle\u015ftirerek” fethetti diyebiliriz. Son alt\u0131 ayda d\u00fcnya \u00e7ap\u0131nda y\u00fczlerce i\u00e7erik \u00fcreticisinde inan\u0131lmaz bir b\u00fcy\u00fcme g\u00f6r\u00fcld\u00fc. Bunun en b\u00fcy\u00fck \u00f6rne\u011fi 15 ya\u015f\u0131ndaki Charlie D\u2019Amelio <\/a>oldu. Charli D\u2019Amelio, genellikle yatak odas\u0131nda k\u0131sa dans rutinleri sergileyen bir lise \u00f6\u011frencisiyken; ge\u00e7ti\u011fimiz bahar uygulamaya kat\u0131lmas\u0131n\u0131n ard\u0131ndan D\u2019Amelio, alt\u0131 milyardan fazla be\u011feni ve seksen iki milyon takip\u00e7i toplad\u0131.  \u0130\u00e7erik a\u00e7\u0131s\u0131ndan, herkesin kendi dilinde ve son derece benzersiz, yarat\u0131c\u0131 bir mercekten konu\u015fmas\u0131n\u0131 sa\u011flayan bu uygulama, dans videolar\u0131yla \u00fcnlense de ske\u00e7ler, 60 saniyelik vloglar, m\u00fczik, bilim ve hatta politik videolar da inan\u0131lmaz derecede y\u00fcksek etkile\u015fim al\u0131yor. Facebook, Instagram veya Snapchat gibi uygulamalarda zaten hali haz\u0131rda takip etti\u011fimiz hesaplar\u0131n i\u00e7eriklerini t\u00fcketiyorken, TikTok’ta durum biraz farkl\u0131. “Sizin \u0130\u00e7in” sayfas\u0131ndaki i\u00e7eri\u011fin bir k\u0131sm\u0131 viral iken, di\u011ferleri \u00e7ok az g\u00f6r\u00fcnt\u00fclenmeye veya etkile\u015fime sahip yerel i\u00e7eriklerden olu\u015fuyor. Bu platform, sadece b\u00fcy\u00fck bir kitleye sahip olan ki\u015filerin i\u00e7eri\u011fine \u00f6ncelik vermek yerine herkese e\u015fit derecede ke\u015ffedilme f\u0131rsat\u0131 veriyor. \u00c7in’den aksini beklemek m\u00fcmk\u00fcn olamazd\u0131 zaten.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

TikTok, sosyal medyan\u0131n bir\u00e7ok insan i\u00e7in stres ve anksiyete kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bir zamanda insanlara \u00f6zg\u00fcr olabilecekleri bir yer sunarak sosyal medyada dengeleri alt \u00fcst etti. Z ku\u015fa\u011f\u0131 Tiktok’a h\u00fckmetti ve onu \u00f6zg\u00fcnl\u00fc\u011f\u00fcn, kendin gibi olman\u0131n kutland\u0131\u011f\u0131 bir platforma d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Hepimizin “ne izlesem?” sorusuna bir cevap olarak do\u011fan bu uygulama sayesinde kim bilir belki biz de bir g\u00fcn Addison Rae gibi Kourtney Kardashian ile pijama partileri veririz!<\/p>\n\n\n\n

Kapak foto\u011fraf\u0131: Charli D\u2019Amelio<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tiktok’un y\u00fckseli\u015fi sadece bir teknoloji \u015firketinin devam eden ba\u015far\u0131 hikayesi de\u011fil. <\/p>\n","protected":false},"author":14,"featured_media":7093,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":[],"categories":[1,345],"tags":[630,623,620],"_links":{"self":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7085"}],"collection":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/comments?post=7085"}],"version-history":[{"count":8,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7085\/revisions"}],"predecessor-version":[{"id":7421,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7085\/revisions\/7421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media\/7093"}],"wp:attachment":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media?parent=7085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/categories?post=7085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/tags?post=7085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}