{"id":7041,"date":"2020-11-28T21:04:08","date_gmt":"2020-11-28T18:04:08","guid":{"rendered":"https:\/\/drycleanonlymagazine.com\/beta\/?p=7041"},"modified":"2020-11-29T19:43:44","modified_gmt":"2020-11-29T16:43:44","slug":"yeni-cilt-bakimi-sevdalilari-erkekler","status":"publish","type":"post","link":"https:\/\/drycleanonlymagazine.com\/beta\/all\/yeni-cilt-bakimi-sevdalilari-erkekler\/","title":{"rendered":"YEN\u0130 C\u0130LT BAKIMI SEVDALILARI: ERKEKLER!"},"content":{"rendered":"\n
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Foto\u011fraf: Loops Beauty&MILK Makeup x Very Good Light<\/figcaption><\/figure>\n\n\n\n

YEN\u0130 C\u0130LT BAKIMI SEVDALILARI: ERKEKLER!<\/h2>\n\n\n\n

DEN\u0130Z AKKAYA<\/strong><\/p>\n\n\n\n

Cilt problemlerinin bir cinsiyeti yokken, \u00fcr\u00fcnlerinin neden olsun ki?<\/h4>\n\n\n\n

Allied Market Research’e g\u00f6re, erkek ki\u015fisel bak\u0131m pazar\u0131n\u0131n 2022 y\u0131l\u0131na kadar 166 milyar dolara ula\u015faca\u011f\u0131 tahmin ediliyor. Bu y\u00fckseli\u015f e\u011filimi tabi ki d\u00fcnyan\u0131n erkeklik kavram\u0131n\u0131n de\u011fi\u015fmesiyle de do\u011frudan alakal\u0131. Gen\u00e7 erkekler denemeye daha a\u00e7\u0131k ve bu yeni kozmetik \u00fcr\u00fcnlerini deneyecek kadar kendilerine g\u00fcveniyor. Ancak, t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fikliklere ve erkek g\u00fczellik \u00fcr\u00fcnlerine artan talebe ra\u011fmen, \u00e7o\u011fu marka bu beklentileri kar\u015f\u0131layam\u0131yor. Bu, \u00f6zellikle de basmakal\u0131p cinsiyet rollerini ilke edinmi\u015f ve geleneksel erkeklik imaj\u0131n\u0131 destekleyen markalar i\u00e7in ge\u00e7erli.<\/p>\n\n\n\n

Talepleri kar\u015f\u0131layamayan markalar, t\u00fcketici taleplerine daha h\u0131zl\u0131 ve daha etkili bir \u015fekilde yan\u0131t veren markalara b\u00fcy\u00fck bir f\u0131rsat sunuyor. Foreo, \u00c7in\u2019de erkek ki\u015fisel bak\u0131m \u00fcr\u00fcnlerine artan talebi g\u00f6r\u00fcp, \u201cForeo Luna Men\u201d adl\u0131 sakal temizleme arac\u0131n\u0131 \u00c7in piyasas\u0131na sundu. Peki, ne mi oldu? \u00c7in’deki en pop\u00fcler g\u00fczellik cihaz\u0131 haline geldi ve \u015fu anda \u00fclkenin g\u00fczellik cihaz\u0131 pazar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 7’sini olu\u015fturuyor. Kad\u0131n g\u00fczellik end\u00fcstrisi ile erkek g\u00fczellik end\u00fcstrisi aras\u0131ndaki e\u015fitsizlik y\u0131llard\u0131r s\u00fcregelen bir konu. Girdi\u011fimiz her market ve g\u00fczellik ma\u011fazas\u0131nda kad\u0131nlar i\u00e7in \u00fcr\u00fcnlerle dolu raflar g\u00f6r\u00fcyoruz. Her ihtiyaca hitap eden losyonlar, serumlar, spreyler ve daha bir s\u00fcr\u00fc farkl\u0131 \u00fcr\u00fcn! Ancak erkek reyonuna bakt\u0131\u011f\u0131m\u0131zda durum tamamen farkl\u0131. Erkek b\u00f6l\u00fcm\u00fcnde t\u0131ra\u015f malzemeleri ve 3\u2019\u00fc 1 arada \u015fampuanlar d\u0131\u015f\u0131nda bir \u015fey g\u00f6rmek maalesef pek m\u00fcmk\u00fcn olmuyor.<\/p>\n\n\n\n

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Foto\u011fraf: Horace<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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Foto\u011fraf: Horace<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

G\u00fczellik, 532 milyar dolarl\u0131k dev bir end\u00fcstri. Ancak, erkekler bu dev end\u00fcstrinin y\u00fczde 1’inden daha az\u0131n\u0131 olu\u015fturuyor. Kad\u0131nlar her gece 10 ad\u0131ml\u0131k cilt bak\u0131m\u0131 rutinlerini titizlikle uygularken, erkekler 3’\u00fc 1 arada \u015fampuan, sa\u00e7 kremi ve v\u00fccut y\u0131kama \u00fcr\u00fcnleri ile t\u00fcm i\u015flerini hallediyor. G\u00fczellik raflar\u0131m\u0131zdaki k\u00fclt\u00fcrel bask\u0131, bug\u00fcn g\u00f6r\u00fcnmez bir ikili olarak kendini g\u00f6steriyor: \u201ckad\u0131nlar i\u00e7in\u201d ve \u201cerkekler i\u00e7in\u201d. \u201cKad\u0131nlar i\u00e7in\u201d pastel etiketler ve \u0131\u015f\u0131lt\u0131l\u0131 yaz\u0131 tipleri, \u201cerkekler i\u00e7in\u201d tamamen siyah ambalajlar…<\/p>\n\n\n\n

\u00dcnl\u00fc birinin markas\u0131ndan \u00e7ok daha fazlas\u0131 olan Fenty Skin, cinsiyetsiz, vegan, \u00e7evre dostu ve \u00e7e\u015fitlili\u011fi, \u00f6zg\u00fcnl\u00fc\u011f\u00fc ve t\u00fcm etnik k\u00f6kenleri kutlayan bir mesajla Temmuz ay\u0131nda piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fc. Ayn\u0131 Fenty Beauty gibi end\u00fcstride yeni fakat gerekli diyaloglar ba\u015flatan Fenty Skin\u2019in ba\u015far\u0131s\u0131ndaki temel fakt\u00f6rlerden biri, kapsay\u0131c\u0131l\u0131\u011f\u0131 hem \u00fcr\u00fcnleri hem de kampanya mesajlar\u0131 a\u00e7\u0131s\u0131ndan b\u00fct\u00fcnc\u00fcl, otantik ve g\u00f6stermelik yapm\u0131yor olu\u015fudur. Bir di\u011fer \u00f6nemli fakt\u00f6r ise, markan\u0131n t\u00fcm cinsiyetleri kaps\u0131yor olu\u015fu. Erkek, kad\u0131n ve ikili cinsiyet sisteminin d\u0131\u015f\u0131nda marka el\u00e7ileri i\u00e7eren bir cilt bak\u0131m markas\u0131 bug\u00fcne kadar \u00e7ok s\u0131k g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir \u015fey de\u011fildi. Fenty Skin’in marka el\u00e7ileri aras\u0131nda, kendini ikili cinsiyet sisteminin d\u0131\u015f\u0131nda tan\u0131mlayan Zanaughtti ve kuir olarak tan\u0131mlayan sanat\u00e7\u0131 Lil Nas X yer al\u0131yor. Rihanna i\u015fte bu \u015fekilde hem Fenty Beauty hem de Fenty Skin ile Z jenerasyonunun g\u00f6nl\u00fcn\u00fc fethetmeyi ba\u015fard\u0131.<\/p>\n\n\n\n

Z ku\u015fa\u011f\u0131n\u0131n ikili cinsiyet sistemine kar\u015f\u0131 artan ilgisizli\u011fi, g\u00fczellik end\u00fcstrisini de\u011fi\u015fime zorlayacak etken olacak gibi duruyor. Bu jenerasyonun cinsiyetsiz g\u00fczelli\u011fi desteklemesinin nedeni ise \u00e7ok basit: bir kapat\u0131c\u0131 hangi cinsiyetle \u00f6zde\u015fle\u015fti\u011finize bakmaks\u0131z\u0131n, gece ge\u00e7 saatlerin etkilerini maskelemek isteyen herkes i\u00e7in mucizeler yarat\u0131r! Y\u0131l 2020 ve erkeklerin de iyi g\u00f6z\u00fckmek istemesi fikri art\u0131k radikal de\u011fil.<\/p>\n\n\n\n

Kapak foto\u011fraf\u0131: Milk Makeup x Very Good Light<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0131l 2020 ve erkeklerin de iyi g\u00f6z\u00fckmek istemesi fikri art\u0131k radikal de\u011fil.<\/p>\n","protected":false},"author":14,"featured_media":7049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,350,345],"tags":[613,614,615],"_links":{"self":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7041"}],"collection":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/comments?post=7041"}],"version-history":[{"count":4,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7041\/revisions"}],"predecessor-version":[{"id":7416,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/posts\/7041\/revisions\/7416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media\/7049"}],"wp:attachment":[{"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/media?parent=7041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/categories?post=7041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drycleanonlymagazine.com\/beta\/wp-json\/wp\/v2\/tags?post=7041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}