An Inside Look At Prada Mode’s Collaboration with Damien Hirst in Dubai
PRADA MODE DUBAI
9-10 NOVEMBER, 2022
AT ICD BROOKFIELD PLACE, DIFC
Prada Mode, the trending pop-up that also serves as a traveling social club with a focus on contemporary culture, presented its eighth iteration in Dubai featuring an installation by the renowned British artist Damien Hirst. “I’m thrilled and honored to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow,” said the artist. “I’m working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building.”
On November 9 and 10, Prada provided members of the club with a unique and immersive art experience along with music, dining, and conversations in the newest landmark building in Dubai designed by Foster + Partners. The building was transformed by Damien Hirst, into a new edition of Pharmacy, a fully functioning restaurant, and the follow-up installation to the artist’s work with Prada Mode Moscow in 2021.
For Prada Mode Dubai, Hirst designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine. It is fitting for this to be made especially for Prada Mode: the artist’s long-time friend Miuccia Prada designed the staff uniforms for the original restaurant.
