21 SAVAGE STARS IN LOUIS VUITTON’S SUMMER CAPSULE COLLECTION
Rapper 21 Savage is a sight to be seen in the new campaign for Louis Vuitton’s upcoming summer men’s capsule collection.
Louis Vuitton’s capsule collection will bring colour to summer 2021 in three times, from dawn to dusk. In the Venice Beach area, the sun rises unveiling pastel-coloured suits, Hawaiian shorts and shirts; at its zenith, it covers Japanese denims and monogrammed cottons with pop watercolour hues. At twilight, it casts its bluish light on short suits and indigo pyjamas.
Conveying a sense of the infinite – a recurrent theme in Virgil Abloh’s collections –, this wardrobe is embodied and highlighted by the American rapper 21 Savage’s casual energy and is a reference to West Coast skaters and artists. Embroidered shirts, light denim plastrons, lightweight leather blousons, jacquard blazers and multi-coloured windbreakers: all convey emotions diffused with a sort of joyful nostalgia mingling with a sense of endless possibilities.
The cotton of pyjamas, the denim of shirts, the polyamide of swimsuits feature a revisited Monogram pattern, like an artist’s watercolour — in an indigo or rainbow version — as if drops of water had fallen on ink. Spring gives way to a colourful, lively season, galvanised by creative youth, lovers of freedom and comfort, driven by their sunny mood and the vital movement of the ocean.
Once again, some pieces were especially designed keeping in mind the environment. More globally, 100% of the brand’s products will commit to an eco-design strategy by 2025. The colour palette was specifically conceived without chlorine or metals. The cottons used are certified by the Better Cotton Initiative (BCI) or the Global Organic Textile Standard (GOTS) and the wool of some of the designs by the Responsible Wool Standard (RWS), while other fabrics have been recycled, including the nylon of windbreakers.
